Businessmen in modern office overlooking city

Taking
Culture-Driven
Brands Global.

We architect cross-border growth for consumer brands through strategy, partnerships, and execution — across India, GCC, and Southeast Asia.

Strategic Advisory

Market entry, growth strategy, positioning, and rollout architecture built for long-term value creation.

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Development & Expansion

Franchise, licensing, joint ventures, and operator-led platforms that scale predictably.

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Execution & Scale

From site selection to launch and operations — we stay involved until the brand scales.

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Built Across
Markets That
Matter.

We operate where consumer growth is accelerating and opportunity is real.

Explore Markets
India

India

The world's fastest-growing major economy with rising aspiration and premiumisation.

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GCC

GCC

High-income markets with strong consumption, tourism, and retail investment.

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Southeast Asia

Southeast Asia

Young, digital-first consumers driving a new wave of brand adoption and growth.

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From Strategy to Rollout.

We bring strategy, access, and execution together to build scalable consumer businesses.

Market Entry & Localization

Consumer insights, market adaptation, pricing, positioning, and rollout sequencing.

Franchise Development

Master franchising, licensing, territory strategy, and operator recruitment.

Brand & Consumer Strategy

Category positioning, white-space analysis, premiumisation, and experience design.

Operator & Investor Networks

Curated ecosystem of operators, investors, family offices, and strategic partners.

Execution & Scale

Site selection, launch systems, operational rollout, and growth support.

Why Brands
Choose ATGP.

We combine deep market intelligence with execution discipline and strong operator networks.

28+
Years

Cross-border experience in consumer brands and international development.

70+
Countries

Markets studied, entered, or executed across Asia, Middle East, Europe & Africa.

100+
Mandates

Master franchise, licensing, JV and strategic mandates executed successfully.

500M+
Value Created

For brands, operators, and investors through scalable growth platforms.

Experience Across
Categories.

We partner with brands across high-growth consumer categories and build platforms that scale.

View All Experience
F&B
F&B
Retail & Lifestyle
Retail & Lifestyle
Fitness & Wellness
Fitness & Wellness
Edutainment
Edutainment
Travel Retail
Travel Retail

Strategic
Intelligence.

Insights on markets, consumers, with strategies shaping the future of global brands.

View All Insights
Why Premium Brands Are Moving Into GCC
INSIGHT

Why Premium Brands Are Moving Into GCC

May 5, 2025
The Future of Experiential Retail in India
INSIGHT

The Future of Experiential Retail in India

April 28, 2025
Why International Brands Fail in India
INSIGHT

Why International Brands Fail in India

April 20, 2025
Travel Retail: The Next Consumer Frontier
INSIGHT

Travel Retail: The Next Consumer Frontier

April 12, 2025

The Operators
Behind ATGP.

Entrepreneurs and operators who have built, scaled, and invested each businesses across markets.

Meet the Team
Venus Barak

Venus Barak

Partner & Principal Advisor

28+ years in cross-border strategy, brand development, and international market expansion.

Nikhil Mukhi

Nikhil Mukhi

Director – Commercials & Transactions

Leads commercial strategy, deal structuring, partnerships, and transactions across markets.

Dev Dhingra

Dev Dhingra

Director – Operations & Scale

Builds operational systems, franchise frameworks, and execution platforms for scalable growth.

City at night from above

If You're Serious
About Growth,
We Should Talk.

We partner with a limited number of brands, operators, and investors each year.

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